Simon & Schuster’s Children’s Privacy Policy


Effective Date:  This policy was updated and became effective on Tuesday, September 3, 2013


This Children’s Privacy Policy only applies to the websites or webpages operated by Simon & Schuster, Inc. or one of its subsidiary or affiliated companies (collectively, “S&S”) that post this Children’s Privacy Policy. Most S&S websites, applications and online services are general audience and do not target children younger than the age of 13 (“Children”). However, S&S does operate certain websites, web pages or other online services that target and are meant for Children (each, a “Children’s Site”). We provide this Children’s Privacy Policy to inform parents and legal guardians (collectively, “Parents”) about our privacy practices.


This Children’s Privacy Policy explains our privacy practices for the Children’s Site that linked you to this Privacy. This Children’s Privacy Policy only covers information collected at this Children’s Site and does not cover information collected offline by S&S (unless specifically stated) or at any other website that does not link to this Children’s Privacy Policy.


This Children’s Privacy Policy explains:













This section describes the Personal Information and Other Information the Children’s Site collects from visitors.


Personal Information


“Personal Information” is information that could reasonably be used to contact you or to identify you personally (for example, first and last name, mailing address or telephone number). Personal Information also includes your IP address or other unique identifier (“Device Identifier”) that is associated, on a persistent or on-going basis, with your computer, mobile phone or other device (any, a “Device”) you use to access the Children’s Site. The Children’s Site   does not generally collect name, address, or other contact information from visitors on the Children’s Site. However, we and our third party service providers may collect your Device Identifier when you visit the Children’s Site. We, and our third party service providers, use this information solely to support the Children’s Site’s internal operations, including providing some of the Children’s Site’s content and maintaining, securing, and analyzing the functioning of the Children’s Site.


The Children’s Site may also, on limited occasions, collect first name and online contact information (typically, an e-mail address) of Children solely for the following purposes:


For one-time use of that information, such as to respond directly to a specific request (for example, answering a question submitted through the Children’s Site). We delete the contact information provided from our records once it is used to fulfill the specific one-time purpose and will not use it to re-contact the Child; OR


For the sole purpose of any of the following: to protect the security or integrity of the Children’s Site; to take precautions against liability; to respond to judicial process; and, to the extent permitted under other provisions of law, to provide information to law enforcement agencies or for an investigation on a matter related to public safety.


If the Children’s Site offers a feature that collects Personal Information in addition to the information described above, S&S will provide the Child’s Parent prior notice of the Children’s Site’s privacy practices and obtain the Parent’s consent to the collection of the Child’s Personal Information.


Please note that, as required by law, we will not condition a Child’s participation in an activity on the Children’s Site on the Child’s disclosing more Personal Information than is reasonably necessary to participate in such activity. We use Personal Information only for the purpose that it was provided and for internal purposes.


Other Information


Some features on the Children’s Site may ask users to provide certain information that is not personally identifiable, such as city or state of residence, gender, or interests.


In addition, we and our third party service providers, including any third party content providers, may use a variety of technologies that automatically or passively collect certain information whenever you visit or interact with the Children’s Site (“Usage Information”). Usage Information may include the browser and operating system you are using, the URL or advertisement that referred you to our Children’s Site , the search terms you entered into a search engine that lead you to our Children’s Site (if applicable), all of the areas within our Children’s Site  that you visit, and the time of day, among other information. We may use Usage Information for a variety of purposes, including enhancing or otherwise improving the Children’s Site and our products and services.




The technologies that may be used to collect Personal and Usage Information include the following:


Cookies. A cookie is a data file placed on your computer or other device when you visit the Children’s Site or otherwise access our online content. Cookies may be used for many purposes, such as supporting game play and for analytics and similar internal purposes. If you choose to disable cookies or to adjust your Flash privacy settings on your Device, some features of the Children’s Site or our content may not function properly. For more information about Flash and the privacy choices Adobe offers, visit:


Web Beacons. When you visit the site, we or our third party service providers (such content providers and analytics companies) may set web beacons (small graphic images or other web programming code, also known as “1x1 GIFs” or “clear GIFs”) and similar technologies on our Children’s Site. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Children’s Site, to monitor how users navigate the Children’s Site, and to improve your experience on the Children’s Site.


Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Children’s Site, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Children’s Site, and is deactivated or deleted thereafter.




S&S does not disclose Children’s Personal Information to third parties, except with regard to the safety and security of the Children’s Site as discussed above, and to service providers who provide support for the internal operations of the Children’s Site and who do not disclose or use the Personal Information for any other purpose. These service providers may provide support services such as hosting the Children’s Site, designing and/or operating the Children’s Site’s features, or performing other administrative services. S&S may provide these companies with access to Children’s Personal Information in order for them to carry out the services they are performing on S&S’s behalf. These service providers have agreed to maintain the confidentiality, security and integrity of this Personal Information they obtain from S&S and the Children’s Site. We also may share Usage Information that does not contain any Personal Information (such as aggregated user statistics) with third parties.




S&S works with third party traffic measurement services and other service providers to provide us with information regarding traffic on the Children’s Site, including the pages viewed and the actions users take when visiting the Children’s Site. S&S also uses third party content and other service providers to make available certain features of the Children’s Site. Our service providers may set and access their own tracking technologies on your Device (including cookies and web beacons) and may collect or have access to your Device Identifier and other information about you (such as Usage Information) – but the only Personal Information collected is Device Identifier, which will be used only to support internal operations.




The Children’s Site may contain links to third party web sites that S&S does not control. We are not responsible for the privacy or data collection practices of any third party.




Parents have the right to review and request that S&S delete any Personal Information that the Children’s Site has collected and retained about their Child. If you would like to request that S&S delete any Personal Information S&S may have about your Child (such as first name and contact information prior to the Children’s Site’s one-time use) or if you would like to request that the Children’s Site make no further collection of Personal Information about your Child, please contact S&S as described in the “Contact Us” section.




S&S may update this Children’s Privacy Policy at any time and any changes will be effective upon posting. If we make any material changes in the way we use your Personal Information, we will update the “Effective Date” above and we will display a notice on the Children’s Site. However, we will obtain Parental consent prior to using or disclosing Personal Information in a manner materially different from the Children’s Privacy Policy posted at the time of collection and any prior Parental consent received.




Simon & Schuster, Inc. is the operator of this Children’s Site. Questions regarding this Children’s Privacy Policy and use of Children’s Personal Information should be directed to S&S using any of the following methods:


Mailing Address:


Attn: Privacy Administrator

Simon & Schuster, Inc.

1230 Ave. of the Americas

New York, NY 10020


Phone: 1 (800) 223-2336